Besides its native country, Germany, Mercedes-Benz automobiles are manufactured in over 20 countries worldwide. This has attributed to the worldwide branding recognition that Merceded-Benz has created for itself.
Beside Toyota, Japanese based auto maker ranked at No. 6, Mercedes-Benz tops the charts as far as auto companies go.
Mercedes-Benz has, thus far, succeeded in the four global branding strategies: brand domain, brand reputation, brand affinity and brand recognition.
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